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Swizz Beatz
Swiss Beatz is a name of the American hip hop producer and rapper of the modern times living in the New York. Being an African American in descent and involved in the music business since the age of 16 along with his father and other family members, he has reached up to the new horizons of success. He is known among the audience for his highly energetic level of singing the bouncy tunes.
Musical Works
His earlier works had much experimentation and were quite minimalist but at later he started to produce music with the psyche of getting immense popularity. He can prepare a full composition of the song in just 10 to 15 minutes. We can describe him as a visionary whose exciting interests, keen Insight makes his music a memorable piece of art. He has the reputation of preparing very energetic and bouncy kind of songs, hitting every chart and in a sure way the hearts of millions of his fans.
He had opened his own recording company with the label of Full Surface Records. His later works are more of the current style and every song contains the word Swizzy at the start and end of it. He is a sort of person who can experience every idea coming in his mind related to the music. He has mixed the various popular music genres, from rap and reggae to R&B, pop and rock. His sense of artistic expression is very wide range and he likes to work with various artists. He is known for creating self challenges for himself.
He is the one artist whose albums are sold over 100 million till date. His experimentation has led him to be a very popular collaborator to artists who want to have a diversification in their music. Currently, the sizzling hot, in demand producer/rapper is currently putting the polish on projects with Britney Spears, Kelly Rowland, Jennifer Lopez, Usher, Lil' Kim, Marc Anthony, Eminem, Ashanti, and Whitney Houston, just to name a few. Swizz also produced the street single for the new Tupac Shakur album, Pac's Life. He is innovative and daring and it has helped a lot in his musical as well as his career as a successful businessman.
UN Ambassador
Swizz's accomplishments are almost too many to counts. He has worked with the United Nations to unite the entertainment community in its efforts to promote peace around the world, and continues to express himself as a painter, having studied under the likes of Peter Maxx.
As a Businessman
He says that he thinks ten steps ahead of what is happening around and it is surely reflected in his professional career as a musician and as a businessman too.
He has a partnership in Kidrobot, the premier creator and retailer of limited-edition art toys and apparel. Just like Swizz and his skill for working in various music genres, Kidrobot features products that are the result of major collaborations with famous artists with backgrounds in grafffiti, fine, art, industrial design, graphic design, illustration and music. It is operating at three places in United States and one in Japan too.
He has created his own Coyote Bay Night Club (CBNC) in Scottsdale, AZ; and his ownership of the Exotic Car Dealership in Caesar's Palace in Las Vegas.
His personal life is very luxurious and he loves to collect watches, jewelry, cars, animation, planes and everything fashionable and he enjoys all such stuff with his wife R&B singer Mashonda and two kids.